From pink wonderlands to red carpets…. We announced the campaign at the Cannes Film Festival, the perfect place to launch the BarbiexTT collaboration. With the campaign message that great hair starts with imagination, attendees got to pretend for an afternoon that they were real Barbie dolls with a lifesize Barbie box pose and be photographed in.
And while I didn’t get to go to Cannes, I was in a pink paradise of my own… mid-way through post-production from our campaign shoot. For the event prep, I’d been liaising with the team at Mattel to get the artwork signed off for Barbie Box, menus, branding, invites, and the list goes on. It felt like a never-ending task on some occasions; but seeing the launch come to life, with our amazing team, phenomenal guests and one hell of a hairbrush - I knew we had something magical on the way.
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