Again trying to put it down to paper (or rather internet browser or social media scrawl). So, where do I begin? I think perhaps - or rather in hoping - it's not about pinpointing a starting point but rather embracing the entirety—the chaos, the triumphs, all of the pink, and the overplayed Beyonce albums along the way. The Barbie x Tangle Teezer campaign wasn't just a project; it was a carnival.
Barbie was more than just a doll to me. And like for so many kids, she’s been a canvas for imagination, a conduit for creativity, and a companion in countless adventures. She was an explorer by day and a fashionista by night. Whether she was an astronaut, a doctor, or a mermaid, Barbs let us be anything we wanted to be, and this is something from the initial kick-off, we wanted to translate into our TTxB collab.
For our product shots, we created a Barbie dream world with pink water, lights and smoke. These are still some of my favourite stills from the whole campaign. How can you not be transported to a wonderland without neon lights and dry ice?
Photography: @bethanycrutchfield
Styling: @tiffanyrinestyling
Art: @chloe_gowerrr
Production: Me
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